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Integrity policy for cares about our visitors' integrity. Our visitors' trust is our most valuable asset and thus we follow a strict integrity policy. It explains how we collect and use cookies and how we protect the users' integrity. A cookie is a file stored in your computer.

If you have any questions about this process, you are always welcome to contact our department handling personal information,

Usage of cookies and other tools of measure

We use cookies to make the use of our web sites easier and personalize certain parts of the contents. A cookie is a small text file sent from our server which is saved by your web browser. The cookie helps the advertisment system to recognize which kind of pages and advertisments have been visited on our web sites. The information which is recorded may be information abot how our users have visited our web sites, which browsers they use, which advertisments our viewers have seen and how they have visited the different web sites whom SmartDriving is in cooperation with.

We use statistics in combined, aggregated form regarding users, traffic and traffic suppliers. Such statics however never contains any kind of private information. Everything is processed anonymously. IP addresses are not recorded in our database recording the use of the web site. Therefore the information about you can never be connected to your identity. Your IP address is only recorded for safety reasons whenever you actively register yourself on the web site, e.g. in case of buying something or becoming a member of any of our services.


  • Make the system recognize returning users to be able to adapt the services.
  • Calculate and report number of users and traffic.
  • Make it easier for you to navigate on the web site.
  • Build segments and target groups for marketing purposes and to direct advertisments.
  • Reduce advertisments irrelevant to certain target groups.
  • Develop and improve the web site by understanding how it is used.

Sometimes we use third party cookies from other companies for market research and measure the traffic, make handling of advertisments easier and improve the functionality of the web site. Sometimes we use pixels and transparent gif-files to make advertisments easier on the web. These files origin from our advertisment network and traffic suppliers. The files allow the advertisment system to recognize cookies in your computer to determine which advertisments shall be displayed and which have already been viewed in the web browser.

How to prevent cookies to be stored

1) You can remove the cookies from your hard drive anytime, but it will also remove your personal settings.

2) You can also change the settings in your web browser to not allowing cookies to be stored on your hard drive. However it worsens the functionality on certain web pages, may prevent access to member pages and make certain contents and functions not available.

You can find more information about how to prevent cookies here:

The independent statistics companies Red Sheriff and Gallup measure the visits on SmartDriving and any other larger sites.


We may without notice change this integrity policy in order to adhere statutory requirements as well as our own custom for collecting and handling of data. This version was last updated 2008-08-01.

© 2008-2020